AA is Sole Airline Winner in Category of Film for Travel, Tourism
FORT WORTH, Texas - An American Airlines commercial produced by TM Advertising, American's long-standing advertising a
gency of record, was awarded a Bronze Lion at the prestigious 55th International Advertising Festival,
the world's largest and most revered advertising competition. The commercial, "Team Building", which can
be viewed on www.aa.com/whyyoufly, features two co-workers desperately trying to change their flights to an
earlier departure so they can escape their team-building seminar. Directed by Frank Todaro of Moxie Pictures, the
commercial aired this spring and will be on the air and online again in the fall. More than 25,000 pieces of
work were entered in this year's festival, and American Airlines was the only airline in the world to
win a Lion this year in the category of Film for Travel, Transport and Tourism.
"We're delighted with this recognition and know what an incredible honor this is in the advertising industry,"
said Roger Frizzell, American Airlines Vice President - Corporate Communications and Advertising. "We Know Why You Fly"
has been a very successful campaign and well received by consumers.
We could not be more pleased with the level of strategic and creative work that TM Advertising continues to produce for us."
The 55th International Advertising Festival was held June 15-21, 2008, in Cannes, France. More than 10,000
advertising professionals and advertisers worldwide attended Cannes this year, making 2008 the biggest festival to date.
"We're experiencing a renaissance in creativity that spans long-standing clients like American Airlines and
Nationwide," said Jim Walker, Chief Creative Officer for TM Advertising. "Winning a Cannes Lion is a tremendous honor.
We've made it a priority to attract and cultivate a team of top creative talent, and we're absolutely thrilled with the
results."
The International Advertising Festival - Cannes Lions - is the largest gathering of worldwide advertising professionals
and advertisers as well as the most prestigious annual advertising awards event. Each year, more than 10,000 visitors
from the advertising and allied industries attend this event to celebrate the best of creativity across all media, discuss
industry issues, and network with one another. Winning companies receive the highly coveted Lion trophy,
honoring the most creative TV/cinema, print, outdoor, interactive, radio, sales promotion and integrated advertising,
as well as the best media and direct marketing solutions. For further information, please visit
www.canneslions.com
About American Airlines
American Airlines is the world's largest airline. American, American Eagle and the AmericanConnection® airlines serve
250 cities in over 40 countries with more than 4,000 daily flights.
American Airlines offers up to 37 daily non-stop departures from Europe to the US.
The combined network fleet numbers more than 1,000 aircraft. American's Web site, www.aa.com,
provides users with easy access to check and book fares, plus personalized news, information and travel offers.
American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve more than 700 destinations in over 140 countries and territories.
About TM Advertising
TM Advertising, headquartered in Dallas, with offices in Austin and Seattle, is an independently managed subsidiary of Interpublic Group, one of the world's largest marketing communications companies. In addition to American Airlines, clients include the brands of Bell Helicopter, Discover Network, EDS, Fossil, Group Health, Krispy Kreme/ICON LLC, Nationwide Insurance, Superpages.com and Texas Tourism. For more information, please visit www.tm.com
Note: This press release was accurate at the date of issuance. However, information contained in the release may have changed.
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